Highlights of the new INVU Sports Collection from Swiss Eyewear Group include the ultra-flexible, soft and unbreakable fit for “under helmet wear”. The feature is supported with a special display to demonstrate the unique benefits of the glasses to customers. All INVU sunglasses – including the Sports line – are designed and engineered in Switzerland and are equipped with Swiss Eyewear Group’s proprietary ultra polarized lens. According to INVU, unlike other Sports Glasses, this product has a particularly convenient price, with a recommended retail price starting at Euro 50. The INVU Sports Collection therefore offers a budget friendly post crisis product to generate in-store traffic, according to the company.