INVU READERS
Swiss material and blue light protection

What's on in Europe
August 31, 2020

Customers who purchase reading glasses in optical retail frequently generate additional business when they return to purchase custom prescription readers or progressive lenses, according to INVU. Designed for opticians who wish to offer products that are of higher quality than the mass retail distribution of readers, the new INVU Premium Readers are made from high-end Swiss TR 90 material and equipped with a blue light filter. These flexible, convenient reading glasses are targeted for customers who like quality, functionality, craftsmanship and attention to detail in areas such as the packaging. With a retail price below 40 euros, INVU Premium readers are designed as an additional product offering for opticians to boost in-store traffic and increase sales.

www.invueyewear.com

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