Titanium Collection 2019 announced  

What's on in Europe
January 22, 2019

Etnia Barcelona has announced their first ever Titanium Eyewear Collection. The new range, launching this month, offers a detail-oriented, minimal aesthetic with lightweight designs, produced exclusively in Japan.
“This is a journey through Japanese tradition, culture and craftsmanship,”says the Spanish company.“This edition has been crafted using pure titanium, 100% made in Japan.”

This is a journey through Japanese tradition, culture and craftsmanship…

The Titanium Collection by Etnia launches with six optical frames and four sunglasses.  For this collection, the brand has focused its energy on research into new state-of-the-art materials, “using its know-how to bring life to new products”. The brand’s experience and detail-oriented approach can be seen in the new designs, and more specifically in each of the parts that compose them. This, in turn, has inspired within the range an appreciation for Japanese tradition and its ancient culture translated into delicate, minimalist shapes, a series of prints reminiscent of the armour worn by legendary samurais, the use of sober, vintage colours and handmade features inspired by the workshops of ancient artisans. With this the brand introduces its signature emblematic touch of colour making the models stand out in their own unique way.
Etnia Barcelona’s Titanium Collection is designed to make a bold entrance thanks to its innovation of very resistant, high-quality materials, such as Japanese titanium and Barberini anti-glare mineral lenses – the latter being one of the best lenses on the market, offering the best visual experience, says the company.
Style, technology, tradition and modernity combine to achieve a sophisticated collection in titanium, available to optical retailers worldwide from January 2019.

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