new idea of perfection

What's on in Europe
October 23, 2019

AW19 images launch

Etnia Barcelona presents a new campaign to launch its AW19 collection.
Described as “I’MPERFECT”, it re-examines the idea of perfection itself and champions what is unique in us all. Etnia’s statement about the imagery reads: “We are reclaiming the kind of imperfection that breaks the mold and challenges stereotypes.
It is the same imperfection that makes us unique and authentic. We are truly convinced that we need to embrace our differences rather than hide them, proudly turning them into a mark of our identity. Always loyal to ourselves, and feeling comfortable even in the discomfort of looks. Because it’s only when you stop searching for perfection that the truth appears.”
The individuals featured include Liliya, Kokie, Pau, Kaine, Xueli and Jordi, real faces seen through the lens of photographer Biel Capllonch to launch the pieces from the new, glam-inspired Etnia Barcelona FW collection.

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