Eco’s new brand identity and campaign focus on driving sustainability and the belief in a better future. From the fresh logotype and bold typography, to the inspiring colour palette and playful patterns, the company wishes to embrace authenticity and generate positive change with openness and curiosity.
As well as recycled metal frames, the brand will also release new biobased frames which are produced using castor seed oil. The frames are lightweight and comfortable as well as sustainable.
ECO has created new eyewear concepts using sustainable materials and the promise to plant a tree for each frame purchased. Together with Trees for the Future, the One Frame, One Tree program has now planted over 2 million trees. The new collection launches on 3rd September 2019.