ECO trends
Area98 chooses eco-friendly packaging

What's on in Europe
May 29, 2019

In line with eco trends in the sector, Italian eyewear company Area98, has announced the introduction of important changes with regards to the company’s use of plastic packaging and materials.
The company aims to reduce its use of plastic in favour of eco-friendly packaging, without sacrificing the safe, risk-free sending of goods. The Shipping Department has been studying what the company describes as “winning solutions” to combine the safety and aesthetics of the final product with packaging that is more attentive and respectful of the environment.
Area 98 is sensitive to global dynamics and listens carefully to the opinions and needs of its customers, according to a spokesperson.

“There have been numerous customers who have offered us various, valid ideas for optimizing the packaging of our glasses and the accompanying merchandise, which would speed up the process of packing and unpacking for both sides of the business….”

Since the beginning of this year, Area 98 has already reduced the consumption of plastic used in packaging by 25%. Within two years it plans to have reduced the total use of plastic by 75%. Today, all their packaging is already 100% recyclable. By 2021 they plan to use biodegradable packaging materials to replace the recyclable ones. Furthermore, Area 98’s Marketing Department is carrying out a thorough investigation into further steps, interviewing its most loyal customers in order to collect additional input.

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