ECO is latest brand to announce carbon negative status

What's on in Europe
March 17, 2023

The team at Eco Eyewear have announced that their tree planting project has helped the brand to become a carbon negative eyewear label. Distinct from being carbon neutral, where a company compensates for CO2 emissions at a ratio of one to one, this carbon negative status means that “the efforts in reducing carbon emissions by planting trees actually surpasses neutrality”, the Eco team states. Eco has planted 3.3 million trees to date, offsetting a total of 154 million kilograms of CO2. “At Trees for the Future, we have been partnering with Eco for the past 15 years. Together we have achieved an incredible impact by planting 3,316,270 trees in Cameroon and in Forest Gardens in Senegal”, says Trees for the Future CEO, Tim McLellan. “Such tree planting has resulted in 154,629 metric tonnes of CO2 sequestered, verified by a study conducted by the Department of Forestry of the University of Michigan.
Eco has contributed to 1,069 Forest Gardens for a total of 1,069 acres restored, thus alleviating poverty for 8,553 farmers and their families. And, just to think, our work with Eco is just getting started”.

Other articles

Browse by tags