Eco Eyewear announces the release of Eco Ocean, an eyewear line which reuses ocean based plastic and gives it new life. To gather fishing nets, ropes, and trawls from the ocean, the brand has teamed up with Waste Free Oceans, an NGO that works with fishermen who collect the used plastic. The resulting plastic granules are turned into Eco frames with properties such as lightness and a smooth, matte finish in ocean-inspired shades like aqua, ink, and clay, as well as classic black, olive, and blue. In a first for Eco – customers can choose between polarized and non-polarized sunglasses. The SS21 campaign has been designed to revolve around the brand’s connection to the sea and aims to “spread positive vibes encouraging the sustainable choices people can make in their everyday lives”.
"We’re part of a generation that welcomes positive change and no matter how small, making the right choices can lead to a wave of change!"