Distribution expansion 'exceeding expectations' at MOVITRA

What's on in Europe
September 16, 2022

MOVITRA have announced that they have started a process of expansion and revitalization for their global distribution. The latest collection, presented at MIDO 2022, introduced substantial innovations to the product, already positioned in the market for its uniqueness, advanced technical precision and innovative design. The three series which make up this collection, Ultralight, Combo and the Limited Edition - where highlights include frames of just 8 grams in weight thanks to the use of an aerospace steel, through to the 300 numbered pieces of the Limited Edition, gave an important boost to the already very successful take-up of the brand. "Performances recorded in the months following the international MIDO Eyewear Show surpassed projected targets, thus exceeding expectations," says Filippo Pagliacci, Co-Founder. "This has prompted us to proceed with a significant acceleration of the distribution roll out in particular regions and countries, with sights set on key markets ahead of 2023." In Italy, MOVITRA secured partnership with MIA BURTON Distribution in August. Founded in 2022, Mia Burton Distribution’s new business unit is headed by Giacomo Galassi, former Brand Manager at Slam Jam. The strategic step of adding MOVITRA into their distribution consolidates and expands Mia Burton's project, which, with its impressive online retailing platform, aims to become the reference point for consumers who require high-quality fashion eyewear and an accelerator of commercial synergies between the players in the sector. "We are convinced that Mia Burton Distribution's experience and results in the eyewear sector, linked to the great professionalism of the team that represents them, are the winning card for successful distribution," states Filippo Pagliacci, Co-Founder, MOVITRA. “Extreme attention to detail, consistency and a relationship of trust with customers are among the keys to MOVITRA's success, and they are also the values that inspire our approach to distribution," said Giacomo Galassi, Business, Head of MIA BURTON, Distribution & Buying. "This kind of affinity is essential to start a project of brand curation that we propose to our partners. We are enthusiastic about the collaboration and for MOVITRA we are already developing a tailor-made commercial strategy that starts from the targeted selection of retailers in the Italian market, with the added benefit of detailed training in the concepts, values and language of the brand." MOVITRA has additional plans to satisfy the growing demand for its new collection, which until now has been served primarily by the company's e-commerce. New projects for international distribution are set to be confirmed for the main markets France, UK, and USA this Fall/Winter, well in advance of MIDO 2023. To date, the brand is distributed in 12 countries around the world.


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