DAVIDOFF Eyewear announced at MPG

What's on in Europe
September 27, 2021

MPG – The Eyewear Company confirms the acquisition of the international licence for Davidoff Eyewear, with effect from 1 January 2022. The two family-run companies are joining forces to focus on a successful future together in the creation of an eyewear collection, according to a statement. The Zino Davidoff Group was founded in 1980 to market luxury products such as perfumes, leather goods and cognac - globally under the brand name Davidoff. MPG - The Eyewear Company, a  firm that exports eyeglasses, frames and sunglasses to more than 70 countries, is an owner-operated company based in Austria. The company owns the international independent brand Robert La Roche and has several licenced brands and co-operations, including with RED BULL and DANIEL HECHTER. The contract between the two companies was signed at the beginning of September 2021. The first Davidoff Eyewear collection, exclusively for men, will be presented in the second half of 2022.


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