DAVID BECKHAM features in own eyewear campaign

What's on in Europe
March 17, 2023

The new eyewear collection presents a complete range of sunglasses and eyeglasses resulting from craftsmanship using precious materials and distinctive design details. The new models in the line are offered in a palette inspired by the warm tones of the desert and explores refined nuances of sand, brown and beige, as well as natural tones of horn and havana. The SS23 Campaign unveils the first episode of a journey into the desert: immense sand dunes and hidden lakes represent the backdrop for the new campaign, shot by Matthew Brookes in a desert with golden hues. The narrative conveys the spirit of the modern adventurer, lost in the infinity of the horizon. Motorcycle pit stops are the perfect opportunity to shoot David while he wears the latest Eyewear by David Beckham models. David Beckham says: “Travel has always been important to me, I like to see as much of the world as possible, to discover new places and cultures. Shooting this campaign was incredible, it was my first eyewear shoot in the desert. I am very happy with the result and working again with Matthew Brookes and the team has been a great experience”.


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