BOZ 
Incredible diversity

What's on in Europe
August 03, 2020

The distinctive flair of the Boz collections lies in its incredible diversity. The design is conceived without boundaries, the colours are used without restraint. Elegant to the point of refinement, beautiful and expressive with a decorative statement style. The new Boz collection explores flamboyant and liberated silhouettes. Designed with a resolute spirit of femininity, the collection is an ode to iconic ladies’ personalities who by their very character, elegance and sensuality marked their time: Marilyn Monroe, Audrey Hepburn, Sophia Loren, Madonna or Dita Von Teese. The models aim to capture the seductive power of these glamorous ladies, as strong as they are fragile, as assertive as they are modest, according to the company. Led by Joëlle Rey, Artistic Director and Marie Lebon, Designer of BOZ, the Boz collection plays with the codes of seduction with detailed and sexy styling, making design and aesthetic research work together as one. The strength of bright colours placed side by side, the power of red, high-gloss lacquers, matt finishes combined with intense and luminous shades are details which display new harmonies in a subtle, yet powerful style.

www.jfrey.fr

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