The new Blackfin SS20 sun collection features two bold personifications of the brand’s identity. The thicknesses of the material highlight the high-quality Japanese titanium while the beta titanium bridge underscores the company’s ongoing commitment to design research.
The squared front of men’s model Rockville is designed to contrast elegantly with the slender bridge; the colour palette plays up the frame’s sculpted lines: navy blue with polished silver bridge and blue gradient lenses; olive green with gunmetal gray bridge and smoke lenses; matte black with polished silver bridge and gray gradient lenses. While the thicknesses are the same, the front of the women’s style Zelda is more rounded. It comes in two colour options: dark bordeaux with polished silver bridge and bordeaux gradient lenses; and navy blue with polished silver bridge and gray gradient lenses. Both styles are featured in the Timeless Memories ad campaign, photographed at the Great Cretto in Sicily, the piece of land art created by Alberto Burri on the ruins of the city of Gibellina, destroyed by an earthquake in 1968. The atmosphere of the shots suggests an almost undefined place that issues a strong warning and timeless remembrance of our history. A history made up of memories, always ready to remind us that what we are today is a product of what we were then.