Avantgarde capsule collaboration

What's on in Europe
October 15, 2020

Baars introduces a new capsule collection with leading L.A. independent optician Julia Gogosha, inspired by ceramics, woodturning and glassworks. The line is comprised of 4 neutral colours, inspired by 3 warm skin tones - Coffee, Hazel, Dune - and a cool Clay. The lens colours created are described as not only working in harmony with the frame colours, they also maintain the intimacy of eye contact during conversation, while still being protected from UV rays. The inaugural production is limited to 100 pieces in total, available at the top optical boutiques in the world. “Working with Julia is energizing, challenging and fun”, said Guillaume Thuau, BAARS’ Co-Founder and Creative Director. “In these turbulent times her strong spirit has been both refreshing and inspiring, helping us to keep looking forwards. We are really excited about continuing on this journey together and seeing what the future holds”. Julia Gogosha said: “The attraction to BAARS was immediate and magnetic. Holding the frames in my hands the very first time I knew I was holding the future of eyewear. The simple ingenuity of the magnetic connection component is as if it has always been”.

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