MONOQOOL’s IN THE RAW ‘industrial-inspired’ campaign is an expression of the worlds of fashion eyewear design and atmospheric Danish “regenerated” architecture colliding. The new campaign by the brand highlights a total of 12 new models in MONOQOOL’s advanced 3D printed polyamide with stainless steel temples, in a mix of images highlighting raw architectural surfaces, colours and textures of a former factory building and its revitalised interiors and details. A design-driven company in the development of 3D printed eyewear – a segment in the eyewear business which continues to garner a reputation for comfort, durability and lightness, MONOQOOL has developed an experience for the wearer in its state-of-the-art 3D printed products, with colours that are modern and vibrant and shapes and silhouettes that offer “variety for every requirement: fashion, work, formal and everyday wear”. The Autumn/Winter IN THE RAW campaign was shot at the Plant CPH, a former factory building in the up-and-coming district of Kløvermarken in Copenhagen. The building features a 28-metre-tall tower room and a raw industrial atmosphere serving as a backdrop that is bold, eye-catching and contemporary in its refined development as a dramatic space. The 12 models launching are available to order from MONOQOOL from September 2022. Retailers can order high-quality bespoke point-of-sale materials such as banners, cardboard displays and art posters. 11 new video clips have been released for optical retailers to share with their audiences.

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