VISION EXPO EAST 2019
Fashion, creativity and passion

Author: Clodagh Norton

Trends
April 05, 2019

Vision Expo East 2019, held in New York at the Javits Center, was described as a great success by show organisers with the show experiencing an overall attendance increase of 2.6 percent with a 5 percent rise in registration for optical buyers. Notably, one third of attendees represented new practices and optical locations providing exhibitors the opportunity to connect with new buyers.
The show reported that social media was also “buzzing”, as the optical community generated 31 million impressions with the hashtag #VisionExpo.

Leading trends were fully represented at the fair, with an extensive number of specialist designers ranging from high luxury names such as Dita and Anna Karin-Karlsson to iconic names from Europe such as Lafont Paris, LINDBERG and MOREL.

An exciting showcase for the latest trends, new eyewear shapes and colour proposals, the fair also offered in-depth education, and a programme of speakers and social events which included an awards programme.

At this year’s exclusive Boutique Buyer Panel, Edward Beiner (South Miami, Fla.) was announced as the winner of the second annual OPTImum Retail Award. Vision Expo East also celebrated its exhibitors in the Best Booth Contest with Article One winning Most Creative Booth Design and Essilor of America winning Best Brand Activation.
In addition, this year’s Vision Choice Award first place winner was Miraflex with second place going to Faniel Eyewear and third to Lunette USA Inc. 

20/20 EUROPE has selected some of the leading trends
spotted at the show.

LIGHTWEIGHT COMFORT

Minimalist design inspired by architectural concepts: Paper-Thin Ultra by MODO is the expression of this trend which is strong across the eyewear collections in 2019. MODO’s Ultra TR90 pushes the limits of innovation, and the result is some of the lightest eyewear available. Each frame’s colourful ultra-thin 1.6 mm polyamide rim insert adds a splash of colour and combines design and function for beautiful results. The construction of the rim even allows for regular lens insertion on a 0.6 mm thick Beta Titanium eye wire.

www.modo.com

TEXTURE/AVANTGARDE MATERIALS

Rigards by Hong-Kong based designer Ti Kwa offers avant-garde design with an experimental design focus, exploring materials not seen in the eyewear industry previously. The frames highlight exceptional artisan quality with attention to detail in special patina finishes, fine textures and “rough”
or “raw” natural surfaces.

www.rigards.com

STRIKING COMBOS

Bold shapes in stunning colour combinations are a focus at the Italian label Ultra Limited who attend Vision Expo annually. Model Foggia is one of the new styles in the Regular Edition by Ultra Limited, the iconic line that traditionally showcases the brand's distinctive mix of colours.
This collection features frames combining multi-layer acetate with metal for the first time, produced through an advanced R&D process.

www.ultralimited.it

LEATHER

The re-introduction of leather in eyewear continues to be a popular look. Kliik Denmark’s unisex style K-647 features round shaped eye rims that are wrapped in leather. A stylized metal bridge is complimented with sculpted temples and end pieces for an eye-catching look. Available colour options include brown gold, black gold, grey silver and cream gold.  Kliik Denmark is produced by West Groupe.

www.westgroupe.com

PRECIOUS METALS

The two new styles in Randolph’s Fusion Collection (Archer and model Elinor pictured) marry the strength and elegance of precious metals with the richness of handmade, premium Mazzucchelli acetate inlay. Available in a variety of finishes, each of these new styles feature expertly crafted skull temples with inlay tips in a choice of Dark Havana, Matte Black, or Matte Smoke. SkyForce Air™ nylon gradient lenses in Cape Sand or Coastal Gray complete each of the two new frames.

www.randolphusa.com

CUT-OUT EFFECTS

The popularity of the semi-rimless look continues to attract all ages. Kensie’s model Highlight has a cut out detailing on the front at the top, combined with acetate temples. Available in black, blue, and gold. The Kensie brand offers feminine trends with a “raw spin”. The original features and mix of colours and materials are designed for the modern girl. Produced by Kenmark.

www.kenmarkeyewear.com

SPECIAL FINISHES

High-tech materials are worked to absolute precision with tactile finishes that are pleasant to wear and sophisticated in style.
Maui Jim’s new Matte Titanium Collection includes classic, pared-down aviators with this new matte finish – combined with their MauiBrilliant™ lenses for crisp clear vision.

www.mauijim.com

SOFT EDGES

Softer edges are more and more evident, even in the metal collections. Ørgreen Optics from Copenhagen, Denmark have launched new titanium frames with this direction – inspired by the prominent features of Scandinavian architecture.

www.orgreenoptics.com

CUTE CAT’S EYES

New this season from Moncler Lunettes is the concept of narrow, extremely contemporary frames for bold, fierce looks. The stylish designs include model ML0102, a classic, finely shaped cat’s eye which comes in tortoise or bright red. A contrast effect is created through the chunky acetate front and very narrow temples. Moncler Lunettes is produced by Marcolin.

www.marcolin.com

LACE DECORATION

At Bon Vivant, model Prudence highlighted the widely used decorative trend where patterns and textures are reimagined on the frame and temple – achieved through laser techniques and special high-tech processes. Model Prudence visits this oportunity with its lacy details on the stainless steel material. The design offers a thin profile for a light and airy effect when worn.

www.ogieyewear.com

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