Vision Expo East 2019, held in New York at the Javits Center, was described as a great success by show organisers with the show experiencing an overall attendance increase of 2.6 percent with a 5 percent rise in registration for optical buyers. Notably, one third of attendees represented new practices and optical locations providing exhibitors the opportunity to connect with new buyers.
The show reported that social media was also “buzzing”, as the optical community generated 31 million impressions with the hashtag #VisionExpo.
Leading trends were fully represented at the fair, with an extensive number of specialist designers ranging from high luxury names such as Dita and Anna Karin-Karlsson to iconic names from Europe such as Lafont Paris, LINDBERG and MOREL.
An exciting showcase for the latest trends, new eyewear shapes and colour proposals, the fair also offered in-depth education, and a programme of speakers and social events which included an awards programme.
At this year’s exclusive Boutique Buyer Panel, Edward Beiner (South Miami, Fla.) was announced as the winner of the second annual OPTImum Retail Award. Vision Expo East also celebrated its exhibitors in the Best Booth Contest with Article One winning Most Creative Booth Design and Essilor of America winning Best Brand Activation.
In addition, this year’s Vision Choice Award first place winner was Miraflex with second place going to Faniel Eyewear and third to Lunette USA Inc.