TRENDS: JUNE 2018
VISION EXPO EAST, NYC
 

Author: Clodagh Norton

Trends
May 24, 2018

Diversity and a new expression

This year’s New York optics event showcased a fresh diversity in eyewear trends, where minimalist aesthetics, technical excellence, and imaginative studies in colour are prompting a new wave of creative collections, across the industry.

Influences come from the worlds of fashion, art and architecture, as well as eyewear of the past and the natural world. A deep attention to perfecting details, highlighting special effects and creating beautiful pieces of design has come to the fore with the ongoing focus on innovation through technical exploration and the latest advancements in eyewear production technology.

BARTON PERREIRA

90s THROWBACK

The 90s are back: smaller sized eye shapes and fun colored lens hues - particularly in fresh yellow and orange tones - are the new cool and metal sunglasses have become a look of the year. In line with the retro inspiration, US independent label Barton Perreira, who celebrated their 10th anniversary with a party at VEE, proposed a new collection with focused on ‘designs of years past’. Each style is inspired by an iconic design by the luxury brand, with an added modern twist.

www.bartonperreira.com

LAFONT PARIS

FEMININE SHAPES

The cat’s eye has come into its own in 2018, and many different looks, from edgy to classical, based on this iconic female shape, are now in vogue. LAFONT Paris has a wide choice of designs in this genre, including model COSMOS 1023, a petite acetate with a two-tone front and layering effect combining multiple hues. Designed and made in France, the frame comes in several colour combinations, each with a delicate appearance, in line with the brand’s chic Parisian style.

www.lafont.com

AHLEM EYEWEAR

THE MODERN AVIATOR

With sleek architectural lines, the Pantheon (pictured in Rose Gold) from Ahlem is a modern take on a classically cool throwback, with huge appeal for men and women. Featuring a lightweight, gold-dipped palladium frame with a special double bridge and detailing of a temple-tip made from hand-sourced vintage acetate, Ahlem frames are designed by LA-based designer, Ahlem Manai-Platt and handmade in France. The fittings include Christian Dalloz hydrophobic sun lenses.

www.ahlemeyewear.com

KLIIK DENMARK

GRAFFITI GRAPHICS

Eye-catching pattern.
An original finish.
And unexpected “pops of colour”.
Style K-617 from Kliik Denmark’s summer collection by Westgroupe is inspired by fashion’s take on graffiti art, a trend that has been fuelled by avant-garde designers on the catwalks. The digitally printed pattern outlines a solid colour frame.
Colours offered include cobalt, wine, black or brown.

www.westgroupe.com

MAD IN ITALY 

METAL FRAMES

Trendsetting metal designs are the latest direction at MAD IN ITALY, the 100% Italian label distributed in the US by Villa Eyewear. MAD IN ITALY’s new styles include model Penelope, a cat’s eye shape with a special mirrored nylon insert on the top brow. A bestseller in Europe, the model is part of the Mad in Italy Up! Collection, where the focus is on mirrored colour effects as well as comfort, lightness and the ‘ideal’ fit.

www.madinitaly.com / www.villaeyewear.com

MARCHON

SPORTS LUXE

This season, Marchon has presented the first Novak Djokovic Collection with Lacoste, featuring three individual sunglass styles, distinguished by the tennis star’s monogram on the end tip and lettering inside the temples. Model L102S is the aviator of the series, sleek and effortlessly luxurious in appearance and designed to add distinction to everyday looks.

www.marchon.com

KENMARK  EYEWEAR

VINTAGE ESSENTIALS

American fashion designer Zac Posen plays with tonal effects and bold colour pairings in his Men’s Optical line, produced by Kenmark Eyewear. Model Chambers is a full acetate style referencing vintage detailing and a keyhole bridge on the front and highlighting metal detailing at the hinge. The colours include black, crystal pine and coastal tortoise.

www.kenmarkeyewear.com

RIGARDS

CRAFTING HORN

The designer behind RIGARDS, Ti Kwa, continues on a quest for artisan excellence with originality in shapes and eyewear styling. He uses unusual materials such as copper, as well as true natural classics such as buffalo horn. Model RG0078 is one of his masterpieces in the current collection. The oversized organic round shape has the appearance of a sculpture, with delicate openings on either side, and a perfectly carved nose bridge – all made by hand.

www.rigards.com

BON VIVANT

ENGRAVING

For VEE, the Bon Vivant collection by OGI Eyewear presented pretty acetates include the Yvette (7426), a delicate cat’s eye shape for women. The frame is engraved with an eye-catching cut-out design at either side of the front and features a glossy finish, such that the outer layer of crystal illuminates the subtle colour underneath. Meanwhile, the coordinating temples show the material’s reverse side, with the colour layered on the outside, backed by the crystal interior.

www.ogieyewear.com

BLACKFIN

DELUXE

Blackfin has launched a series of collections this season, highlighting titanium expertise and the values of ‘made in Italy’.  Most recently, the focus has been placed on luxury, in a 24-carat gold limited edition release of eight spectacle designs. Model Elliott Key (BF833), pictured in white with pure gold, is a rectangular shape in the series, produced using Blackfin Nano-Plating. An exclusive treatment, patented by the company, Blackfin Nano-Plating uses pure 24 carat gold particles which are vaporised in a vacuum, inducing sublimation that enables the particles to be deposited atom-by-atom onto the surfaces of the frame. Villa Eyewear distributes Blackfin Eyewear in the US.

www.blackfin.eu

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