If someone from the future took a peek inside our closet, they'd have a pretty hard time determining what year it is. We've got '70s flares,'80s puff sleeves all thrown together, ‘90s squared sunglasses and now, we're adding another decade to the mix: the 1940s. Another hint will be that the Golden Age of post-war cinema comes back to life on Netflix, starring in the tv mini series “Hollywood”. From cardigans to loafers, from sparkly and long silk gowns, there's just something about '40s fashion that makes us buzz with excitement when it comes to sunglasses. 1940s styles were indeed fun to wear! Red, blue, white, black, green, and yellow were not uncommon shades among frames. Tinted lenses added more intrigue to the options. In some cases, colored lenses were also thought to correct a certain mood or medical illness and the sunglasses were advertised as the swing mood moderators. The shape of lenses started to include a deep triangle shape, similar to an Aviator style (a true icon of those years) where the top was wider than the bottom of the lens. The harlequin shape, one of the decade’s key shapes, was a rectangle lens with a thick frame and a slight uplift at the outside corners. Another important debut is believed to have happened in the late 40’s: the cat eye. But not as narrow and pointed as they became in the 1950s. Small details were added to the corners such as little gold stars that were advertised to ladies with grey hair. The gold brightened up her face, they said. Which is true at every age, and still today. More than ever it is the perfect time to embrace this aesthetic, adding some glamorous elegance to your new look, and the essential glasses too!
THE GLORIOUS 40’S NEVER FADE
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Author: Giorgia Cantarini
Trends
July 14, 2020
Dsquared2
Style: DQ0347
Avant-garde rectangular women’s shape Casey is embellished by a hairband structure on the top of the frames and temples with a Dsquared2 logo.
http://marcolin.com
Loewe
Style: LW40036I
Exaggerated cat eye shaped sunglasses with faceted edges, crafted in acetate with polarised lenses and metallic Anagram motif on the arms.
https://www.thelios.com/
ALAN MIKLI PARIS
Style: JEREMY SCOTT 3
A celebration of escapism from reality in an era when the world itself seems to need an escape. As part of a neon-rock opera look, the frame has a slightly rounded profile in neon and bright shades. A thin empty space between the lens and the frame enhances the eyewear design with a natural bright of light.
http://www.luxottica.com/
GIORGIO ARMANI
Style: AR 8137
Inspired by the themes of the Giorgio Armani Spring/Summer 2020 women’s fashion show, the Giorgio Armani Ninfea model evokes both its pastel colours and the details of its fine floral-printed fabrics. Their exotic look, which is particularly noticeable in the temples that recall the petals of tropical flowers, delicately enhances the femininity of the design, which has brightly coloured oversized lenses. Available in sky blue or pink transparent frame, with tone-on-tone mirrored three-gradient lenses.
http://www.luxottica.com/
Salvatore Ferragamo
Style: SF223S
Salvatore Ferragamo interprets one of its most iconic trademarks, the gros-grain Vara bow detail created by Fiamma Ferragamo. The oversized sunglass shapes are characterized by geometric gradient lenses with an open metal bridge and thin temples that pierce the frame-front ending with two decorative micro studs. The Vara bow embellishment enriches the temples in matte and polished finishes mixed with glowing touches of ivory enamels.
https://www.marchon.com/
VISION OF TOMORROW MITA
Style: SOLE
This style evokes the vibrant atmosphere of Miami's beaches, with an extremely feminine oversize shape embellished by the plaque on the temple engraved with the brand’s logo. Made in recycled PET plastic, the lenses are also biodegradable.
http://www.mita-eyewear.com/
OLIVER GOLDSMITH
Style: 1940s
The DECADES COLLECTION celebrates the most iconic styles and shapes of the last 90 years. Aptly named The 1940’s, this classic aviator style is probably the world’s most iconic sunglass shape. The teardrop silhouette was originally designed to accommodate a pilots’ vision when looking at their instruments in flight, but they took a long way since them, establishing as the most recognizable style of them all.
https://www.olivergoldsmith.com/
SARAGHINA EYEWEAR
Style: MAGDA
The nylon collection recalls the glam-style of the Hollywood Golden Age with an oversized yet elegant shape. The transparent frame with thick and bold temples are created with ultra-light nylon. The colour combination between the frame and the lens is elegantly tone-on-tone.
https://www.saraghinaeyewear.it/
Gucci
Style: 623839 I3330
The square framed sunglasses have a gold-toned metal construction completed with decorative charm details that add a whimsical touch to the look. The temples have a braided effect, ending in a detachable chain with a pink/black heart-shaped acetate detail, embellished with the interlocking G. The charms can be removed, repositioned and replaced as the wearer wishes.
http://keringeyewear.com
JIMMY CHOO
Style: SHINE/S
Sophisticated and precious, these sunglasses with metal rimless frame have an innovative clip-on illuminated by sparkling Swarovski stones of different shapes and sizes applied by hand. This model SHINE / S is available exclusively in black / gold with grey lenses.
http://www.safilogroup.com/
FENDI
Style: FF0428FS 086HA
Logomania but with some flair. A very feminine collection with the distinctive "F is Fendi" logo on the slim metal temples. The oversize acetate silhouettes are in the classic Fendi’s color palette, while the all-over FF logo pattern embellishes the havana colour underlining the lady-like character of the style.
http://www.safilogroup.com/
DE RIGO VISION FURLA
Style: SFU419
Easy breezy. Oversized cat –eye for this feminine acetate sunglasses with a cut out detail. The temples are embellished with the maxi metal “Arco “logo: a design statement adding a less classic touch.
http://www.derigo.com/ita/
ITALIA INDEPENDENT
Style: I-I HEXYT ANNA 0861
This new sustainable style is made of Hexetate: an acrylic resin that is eco friendly and recyclable. The bold cat eye multicolored frame is an outburst of joyful glam, with orange tinted lenses. Perfect for mid-season sun.
https://italiaindependent.com/
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