March 12, 2020

The expression of a brand’s unique design: a special logo, a specific coloration, hallmark patterning,
or a classy finish that expresses the essence of the brand and its heritage or story, across collections... take a deeper look at brands that preserve that special something... from season to season.

CARTIER - Historic style with a modern twist

Founded in 1847, Cartier’s established style in luxurious jewellery and watches is translated in high-quality eyewear with a “distinctive creativity”.  The sunglasses model CTO155S, in the Premiere de Cartier series, offers a full rim silhouette for women in metal. The cat’s eye shape has a contemporary look with neat oval lenses, a low sitting top bar, and a substantial hinge design. The traditional Cartier clasp, which holds in place the flat metal temples features the Cartier logo. The CT0155S model is available in gold, with grey mirror lenses, brown mirror, red mirror, and yellow mirror, to achieve the finishing touch to a classy modern frame. Cartier Eyewear is produced by Kering Eyewear.

PERSOL - Hinge highlights

The iconic Italian brand continues to be instantly recognisable.
Founder Giuseppe Ratti intuitively recognised the need to differentiate and make its products iconic and recognizable. At the end of the 1930s, the swords of ancient warriors inspired the Arrow symbol – the defining feature of the brand, even today.
From the first simplified version, (called Simplex), Persol states that the Arrow has evolved through continual technical and design adjustments, arriving at the Supreme Arrow as it is used today. Persol also states that the Arrow has seen over 30 different versions used since the brand first launched.

WOOW EYEWEAR - With a wow factor

A relatively new Parisian brand, produced by Design Eyewear Group, Woow Eyewear has achieved popularity for its fun design concepts, quirky colours, and unique use of words featured as messages on the tips of the frames. To add a smile or a moment of humour, phrases or mini mantras such as “Marry Me”, “Be Bright”, “Pop Up” or “Don’t Panic” are featured on the frames integrated into temple tips in a small button shaped insert. In recent collections the words have become smaller at the tips of ultrathin temples – but they are always there – adding fun and special Woow character.

LPLR - Distinctive by design

Launched with a red bar over the bridge, and sold in high-end opticians and concept stores, La Petite Lunette Rouge frames are distinctive and immediately recognisable.
The founders’ passion for contemporary art guided them towards a quest of “singularity” and “modernism”.
They wished to revisit the popular 80s “clip-on” putting a double bridge characterised by a red line on all their frames as a “unique brand signature”. Today, several years on, the collection still has a large number of frames with this design feature, combined with a wide choice of lens tones and mirrors in the sunglasses line. The frames are produced in mixed materials most typically in stainless steel with bold, colorful acetate rims.


Model Anderson is one of the classic acetate styles in the latest collection of ophthalmic frames by global fashion brand, Paul Smith. The collection is focused on “craft, quality and attention to detail”, and is handmade in the Italian Dolomites. Specially developed acetates from Italian experts, Mazzucchelli provide a palette that parallels Paul’s passion for exceptional materials. The collection features several design innovations including coloured supra cords on both optical and sun frames that give an added hint of colour. New two-toned striped lenses and stripes created by the natural layers within acetate frames build on a Paul Smith design signature. The collection is produced by Cutler and Gross.

TOM FORD - Retro cool

Model Cybil (FT 0768) is one of the new sunglasses by Tom Ford with distinctive tubular acetate edges and a bold pilot-inspired shape. Tom Ford is well known for his iconic metal T logo integrated on the front and temples of the frames since the early days when the brand was first launched in 2005. The new models in this line make a statement in combinations of a variety of precious materials and details such as the infinity shape - which immediately evokes the world of Tom Ford.
The designs in the collection for SS2020 are inspired - predominantly - by the 1950s and 1970s. Model Cybil is offered in two classic colours of black or white. The Tom Ford eyewear collection is produced by Marcolin.

SALT. OPTICS + SECOND / LAYER - Californian essentials

The distinctive timeless style of SALT. Optics from California is the basis for the new collaborative collection created by the brand with SECOND / LAYER. Model Chico packs all the features of a SALT. Optics frame into a design which is well proportioned with a nod to the 1990s and the effortless laidback lifestyle of the Californian skateboard and surf cultures, embedded in both collections. SALT. Optics’ frames are designed in California and produced in Japan with quality materials and through rigorous steps of production and hand-finishing, with focus on fit, luxurious detailing and timeless aspects such as colour and tonal mixes inspired by the natural world.

BURBERRY - Global icon

Made in Italy, the Burberry Eyewear collection’s model Burberry BE 3113 Sunglasses are a men’s full rimmed traditional-look aviator style.
With a stylish double bridge this frame is a definite trendsetter as a classic accessory design available in several different colours and lens tone combos. As with many of the frames by Burberry, the brand’s famous printed gabardine check is featured in the design – here at the end tips of the metal style. First invented by the company’s founder Thomas Burberry in 1879, the lightweight and protective gabardine cloth is woven at the Burberry Mill in Yorkshire for the brand’s heritage trench coats.
The eyewear collection has been produced by Luxottica since 2015, and the license continues to December 2025.

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