MIDO 2019
High-quality and individual design

Author: Clodagh Norton

March 04, 2019

The 49th Edition of MIDO, the Milan eyewear fair, showcased a vast array of new trends and innovations in design, firmly rooted in high-quality production, with continuing attention to technical precision, design innovation and carefully studied details. As well as trending shapes and colours, focus fell on sustainability and nature-inspired products, developing opportunities in materials - and how they are used in combination – and a new wave of proposals exploring surfaces, texture, decorative treatments and architectural ideas. 


The new campaign #BeAnartist Spring/Summer ‘19 by Etnia Barcelona: inspired by Hockney seen through the Anartist lens of world-renowned photographer, Miles Aldridge. The frame pictured is a retro square shape, a new trend for 2019 in the optical lines. The new line by Etnia, launched at Mido in February, focuses on colour, character, tradition and modernity combined in models created with every unique style in mind.



An on-trend elongated cat-eye shape, Vanni Sparks model V3107 explores complex colorations and glitter within the acetate material. The exotic result has an ultra-feminine look as the transparency of the material reflects the light. The temples and the interior of the frame are produced in a coordinated colour scheme. Vanni Sparks are also available as sunglasses with exaggerated geometric shapes; oval and round, or butterfly as well as the celebrated cat-eye, a seasonal must-have.



The new aesthetic at Yamamoto – combining lightness, elegance and restraint – explores organic lines which intersect and taper across the frames with “airy cuts that reveal the skin”. A nod to the designer as musician and eternal rebel, as well as to the master tailor, the collection for Spring/Summer is modern and seductive, using lightweight materials such as duralumin and titanium and bespoke acetates for precise detailing.



This shape is widely available in optical and sunglass collections, with many variations, both for men and for women. At Zilli Eyewear, model Z165026 has a touch of the 1970s, in a metal/acetate combination that highlights a statement temple design. The Zilli logo is featured in a gold plaque at the side and the design features high-quality polarised sun lenses by Divel. Produced by Grosfilley Lunettes in France.



Ultra Limited’s Pescara style in the Profili Edition exhibits a shape that combines round with angular – inspired by vintage eyewear and re-worked in new acetate materials.
The Profili Edition launched at Mido 2019 - features a monochrome acetate sheet in the central part of the front, color-coordinated with the temples to create a contrast with the blend of hues on the outer part of the rims – the line includes six new frames with unique details that reinterpret the original concept of this Italian artisan collection.



Silhouette showcases its iconic minimalism with the all-new Momentum collection. Constructed using the company’s finest quality titanium, the Momentum collection combines quality with lasting design. Inspired by traditional clock making, the models feature a new hinge technology – ‘Pin-cision’ – that embodies Silhouette’s petulance for attention to detail and quality control.
The latest collection introduces a total of 12 new styles for men and women. With individual style in mind, the models vary from elongated cat eye shapes to oversized butterfly designs for women, and from clean rectangular frames to minimal rounded lenses for men.



Glamour and craftsmanship come together in the Eclipse Eyewear collection, with new designs produced in Valdobbiadene, Italy. Created for women, the shapes favour the oversized and round looks, in two-tone colours for an expressive eye-catching result. The Mido collection adds Swarovski crystal treatments and a choice of new photochromic lenses – ideal for day and night -  with delicate hues that change to darker tones when exposed to the sun.



Model Hoxton by Etnia Barcelona highlights exceptional precision in a titanium eyewear collection, produced for the Catalan company for the first time in Japan. The brand’s experience in design and its detailed approach to product development combines with Japanese expertise and craftsmanship in models that also strive for the utmost visual comfort with anti-glare mineral sun lenses, produced by Barberini.



Nature continues to inspire eyewear designers in their material and colour choices. Referring to Fleye’s annual campaign, which is dedicated to the “Flowers of Denmark”, the brand has launched a new Signature Collection. The line is inspired by imagery of floating flowers underwater: "By blowing air bubbles in the water tank we were causing a fascinating optical distortion of the
flowers which gave inspiration for new acetate patterns, titanium laser engravings and the overall shapes." - Annette Estø, Head of Design



The mission of the new KATA Eyewear collection is to design and feature superior frames, constructed of the highest quality premium materials. Each frame is created as a unique design with focus on intricate design elements that speak to the authenticity of vintage eyewear. Deriving inspiration from classic vintage styles, the retro shapes pay special attention to streamline temples, temple tips with embossed logo and triangular debossing icons on the acetate rims and temples.  KATA Eyewear is produced by Design Gallery, a division of Match Eyewear.



Salvatore Ferragamo has introduced a new pair of men’s sunglasses which expresses attitude and elegance while keeping true to the brand’s tailored appeal and artisanal excellence. The new style is crafted from a unique mix of acetate and metal featuring a cut-out effect on the frame-front, where three pins brace the floating lenses to the metal profile. A single acetate bar replaces the traditional double bridge and adds a sleek contrasting touch that heightens the sharp masculine look. Available in black, matte dark gunmetal and dark ruthenium.


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