Fashion houses such as Hermès, Burberry, and Tod’s have seen a resurgence of the 70s Parisian bourgeois style, marked by a well-balanced hybrid between mixed suiting prints (lots of tweed and tartan), tailored pieces and refined country club chic. Derived from the French term bourgeoisie–literally translating to “members of the middle class” and most notably appearing in Karl Marx’s philosophy–the trend presents an elevated take on minimalist dressing. It’s the aesthetic that Celine mastered in the ‘70s, and that Hedi Slimane has reinterpreted for the French label today. An important if not essential part of this refined and chic look is played out by the eyewear collections - featuring well-defined shapes and oversized silhouettes inspired by the 70s pilot and rounded shapes applied to optical frames. Each of these minimal, eye-catching frames makes a statement in combinations of matt or shiny lightweight metal.
Present among the selections are iconic details and concepts, such as logos on frame fronts, double bridges, coloured temples, and discreet little chains. Drawing inspiration from the rich heritage of eyewear, celebrate 1970’s style icons with a modern twist.
For this season the design focus is on oversized with frames created in meticulously handcrafted acetate, Japanese titanium and precious gold.