The industry is giving back for a good cause.
Optical retailers, eyewear brands and leading trade fairs and eyecare organisations are raising money and awareness for a variety of causes, ranging from eye health and prevention of sight loss charities to essential vision screenings for kids in need.
20/20 Europe looked at how they will help in 2018.
Social actions, eco issues, sustainable commitments and participation in charity projects offering much needed help for others have become a part of our daily lives.
These causes are influential, and even in a time of economic uncertainly, they continue to attract valuable support from all age groups across Europe.
In the optical retail community, support is ongoing amongst opticians and their patients as regards national eyecare charities and non-profit organisations such as Orbis International, Fight for Sight (UK) and Sightsavers.
As well as involvement in charity events and support via donations, opticians are doing their bit by taking part in a whole range of fundraising activities annually, successful involving customers of all ages.