Retail Inspiration
December 11, 2018

Where? Ariano Irpino, near Naples

When? Opened 50 years ago

Type of store: family optician

Owner: Carla Scauzillo

Q: When did your shop first open?

A: We opened our first optical shop 50 years ago. My grandfather Carlo Scauzillo was the first owner.
Then my father Ennio became an optician and began to work with him and now we are here!
My brothers and I studied to become opticians. We have opened two new stores to continue the family tradition in a new way.
We love our work and we are proud of our father’s knowledge of the optical market.

Q: Which are your 3 top selling brands? Do you sell only independent brands or a mix?

A: We love independent brands, and our customers do too! We are selling top brands and independent collections.
Our top selling brands are Caroline Abram, Essedue, Etnia Barcelona, l.a. eyeworks, Face à Face, Anne & Valentin, Masunaga, and Lafont Paris. The selection depends on our customers.

Q: What type of customer are you seeing?

A: We work with all ages. Men and women, young people, middle-aged customers. We like to offer them beautiful glasses, whatever their stage of life. We sell a lot of round glasses that are very suitable for young people and for men.
We love feminine shapes for women, and feminine colours like red, pastel tones and tonal combinations.

Q: What are your three strengths as a business if you had to choose 3 special points?

A: We love glasses and we love to see people wear beautiful glasses. That’s our most important strength. We are also lucky to have been brought up in the optical world. We really appreciate what goes into the eyewear we sell, from the creation of the design through to actually selling a frame to the customer.


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