March 29, 2018
CITY OPTIK
SWEDEN
Retail Inspiration
August 27, 2018
Where? Stockholm
When? Renovated in 2017
Store type: independent
Optician: Asa Wikström
Q: When was the store updated?
A: We updated our store in Stockholm City in 2017. We get a lot of compliments from our customers from all over the world. Everything has been designed in-house and we have achieved some interesting solutions. For example the frames are displayed on hand-painted wine corks.
Q: Which collections do you currently carry in the store?
A: Celine, Caroline Abram, Oliver Peoples, Randolph Engineering, MAUI JIM. The collections are diverse.
Q: Which ones are selling well?
A: We are having particular success with Oliver Peoples, LINDBERG and Oscar Magnuson.
Q: What shapes and colours are you selling successfully this summer regarding optical styles?
A: The keywords are round, thin and pale this season.
Address: Drottninggatan 80, 111 36 Stockholm
www.cityoptik.se
