CARVEN Eyewear

Author: Clodagh Norton

Interview of the Month
May 26, 2017

Fashion house Carven is synonymous with French haute couture.  The brand was established in 1945 by couturier Madame Carmen de Tommaso.  
SEAPORT, the producers of Carven Eyewear, talked to 20/20 EUROPE about developments in a collection that resonates with elegance and fresh Parisian style.

Q: Who is behind the brand today and what are its essential qualities in modern times?

A: Serge Ruffieux, a Swiss designer, is the new creative director of Carven. His first collection will be presented next Spring during the Resort 2018 season. On his appointment, Sophie de Rougemont, CEO of Carven, said Ruffieux’s “innate sense of modernity, married to his impeccable and exacting couture techniques,” are perfectly in accordance with Carven’s DNA.

Q: The Carven Eyewear collection is produced by SEAPORT. Tell us about this relationship.

A: Since being founded in 1985, SEAPORT has specialised in designer eyewear collections.
SEAPORT has proposed complementary products with a strategy highlighting French brands since 2002. Our philosophy? Attention to detail, quality and the style of the product in each collection. The product corresponds to each brand’s image, positioning and the expectation of eyewear users. In 2015, by teaming up with SEAPORT for its eyewear licence, the Carven Fashion House trusted in our know-how and experience in combining fashion, sophistication and quality in accordance with the brand’s guidelines.

Q: What is sunglass/eyewear collection for SS17 focusing on in terms of the colour palette and detail?

A: The SS17 Carven Eyewear collection hones in on detail and colour. The real flavour of Carven is achieved by using gold thread. This detail is like a story line in the collection, inspired by the bottle of the brand’s iconic perfume “Ma Griffe” - created in 1946. It is found not only on the front, endpieces and insides of the hinges, but also on the temples and end tips. In yellow, white or pink gold, the frames are like pieces of jewellery boasting subtle details, which combine elegance and simplicity.


Subtle and feminine, colour is an integral part of Carven Eyewear’s DNA. 
The frames are enhanced with splashes of colour on the top of the metal rim, the temples, the endtips and on the hinge opening. 

Q: Which features are influenced by the CARVEN fashion collections?

A: The eyewear and sun collections draw inspiration from the ready-to-wear collections and from the overall Carven universe. More specifically, the gold thread of the perfume bottle has been an inspiration for the eyewear. The details of the leatherwork and the shoes, colour palettes and materials are also a huge pool of inspiration. The marble work of the Carven boutiques has been is featured for the POP materials and is also a theme in some specific designs in the eyewear collection.

Q: What are the most important shapes in optical and sunwear for 2017 and how are those interpreted by CARVEN?

A: When Madame Carmen de Tommaso created Carven she wished to design models for small and slim girls who she felt were neglected by the Haute Couture Houses. Carven Eyewear continues with this heritage by proposing in its collection frames suitable for all faces – petite ones too! The great success of Carven Eyewear is the fresh interpretation of trends and focus on easy-to-wear silhouettes. Combining metal and acetate allows us to obtain very thin, feminine glasses.

Q: CARVEN is often described as feminine and timeless but with a modern twist. How does this come through in the eyewear? Do you think this is the correct interpretation of the brand today or has it changed since it was first created?

A: This description suits the eyewear perfectly - which distinguishes itself by the huge care taken in producing special details and unique work on colour.
Model CC1007  - a combination frame with a pantos shape - illustrates this modern and timeless style, with its thin shape emphasized by the colourful ‘eyebrow’ and modern temple tips.
 
www.seaport-odlm.com

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