Autumn 1923. Rue Vignon in Paris’s Madeleine district. Louis Lafont sets up a small boutique selling hearing aids and spectacles. For three generations, the great-grandfather’s art deco spirit has set the standard when it comes to designing eyewear. Philippe, Louis’ grandson, along with his Parisian fashion designer wife Laurence, transform spectacles into a genuine fashion accessory. The couple produced many innovative products and collaborated with major fashion houses such as Hermès and Chanel.
The Paris institution now operates five boutiques under its own name and exports to over 40 countries.