“My relationship with eyewear is a story of ‘chances and choices’. From my initial background in finance, I entered the optics industry and this filled my life with emotion, relationships and a creative passion. I wanted to know as much as possible, I breathed in every experience at the fairs and enjoyed every moment with the opticians, the reps, the manufacturers, the press and the many people involved in this eyewear world. I also invested time in all the technical aspects of frame design to master the numerous and various domains of the creative side of eyewear. In parallel I continued a long lasting interest in architecture, urban design, demography and human matters, industrial design, art and fashion, a crucial part of my work and life, when I started to direct the FACE À FACE design studio 16 years ago.”
Jaulent believes that people’s attitudes to optical frames have evolved a lot over the last years. “People are starting to understand eyewear as a precious personal accessory that Limited edition ‘sensual’ Bocca design: an eyewear icon shapes your character.
Sunglasses have also become one of our key accessories. This is all a great motivation to me.
My designs are expressing this particular function: they are always thought to outline characters, they never hide the personality.”