The festival and music world have also begun to attract eyewear brands with a relationship to the cultural and artistic roots of their birthplace or surroundings. KOMONO took part in DGTL in a collaboration with Debusschere for its 2018 Festival Tour. Present at eight major European festivals (We Love Green in Paris, Splash in Berlin, Dour in Belgium, Best Kept Secret in the Netherlands, DGTL in Barcelona, Amcat in the Netherlands, Pukkelpop in Belgium, End of the Road in the United Kingdom) festivalgoers were confronted with more than music and people watching thanks to KOMONO X Pierre Debusschere’s interactive installation. In this art work, the physical and virtual world blended together, as people were projected into a music video directed by Debusschere, which they could later share on social media. The music video showcases an array of different music genres and dance styles to create a unique interaction between spectator and artist.
To celebrate the installation project, KOMONO developed a limited-edition capsule collection, which includes a tote bag, t-shirt and eyewear pouch.