Founded by V.MAGAZINE (Vision in Life Magazine), the professional optical and eyewear media in Hong Kong, VOS (Visionaries of Style) is a designer brand pavilion that rallies eyewear designers who create eyepieces that provide a high level of design, innovation, creativity and craftsmanship. Making its debut at the Hong Kong International Optical Fair 2004, the Pavilion is described as a must-see in the Hong Kong International Optical Fair held annually in November. The platform attracts buyers from across Asia, especially Mainland China, Korea, Taiwan, Singapore, Malaysia, Thailand and India, according to the organisers. In 2004, the number of exhibitors in VOS was around ten with exhibitors who included Alain Mikli, MYKITA, Less Than Human and Japonism. Since then VOS has expanded and now features more than 60 brands every year. They include Masunaga, Boston Club, Eyevan, OVVO, OWP, Morel, Jean Reno, Vanni, iO Unconventional, Sugimotokei, Coppe-Sid, Modo, Plein Les Mirettes and Yuichi Toyama.
“VOS has grown to be one of the most notable eyewear pavilions in the world for its wide array of promising exhibit brands in the show and also the finely designed and unified booth stands which create a pleasant vibe for both exhibitors and visitor” V. Magazine
Four years ago, VOS expanded its influence to Japan by organizing VOS Tokyo Eyewear Show in April in cooperation with the Japanese publishing company Neko Publishing Co., Ltd (publisher of V.MAGAZINE Japan edition). The show welcomes local Japanese eyewear brands and companies from overseas. The brands come together to showcase the latest eyewear trends at TRUNK HOTEL, a popular boutique hotel in Shibuya, Tokyo. VOS Tokyo Eyewear show takes places from to 6th to 7th April 2021.