Hosted as part of the three-day VisionPlus EXPO 2022 event in Dubai, the VisionPlus Awards recognise the leading brands that have redefined the optical trade in the MENA region with their innovative offerings across segments. VP Awards is described as the only awards in the region that benchmark the offerings of global optical brands, testing how well the designs, the brands and the products themselves represent the taste of the optical retailers and the end consumers, explain the organisers of the fair. The winners will be announced on 20th October 2022 at a special awards night with the Middle Eastern optical community. The closing date for entries by brands is 25th July, 2022. Previous winners include Bentley, Chopard, Rayban, Miu Miu, Maui Jim, Oakley, Silhouette, Lindberg, Hello Kitty and Monogram. In the ophthalmic lenses and contact lens categories, ZEISS, Essilor, Hoya, B+L, Alcon and Acuvue have also received recognition. The value enhancers for lab and retail have witnessed wins by Schneider, Satisloh, Briot and others. VisionPlus EXPO 2022 will be held in Dubai on 19th to 21st October, 2022 at Festival City Arena, Dubai.