The Vision Council and Reed Exhibitions, organizers of Vision Expo, have announced new dates for Vision Expo East 2021. Originally scheduled to take place from 18-21st March, the event will now take place 25–28, May 2021 (Education: 25–28th May; Exhibition: 26–28th May) at the Javits Center in New York City. The date change is described as a proactive decision by the Show’s organizers in the interest of providing more time for companies to effectively plan their participation during this challenging period for the optical marketplace. “While we are more eager than ever to bring the vision care community together as soon as possible, the needs of our members and the industry at large is our number one concern. The decision to host Vision Expo East in May instead of March is the result of thoughtful and frequent communication with our members over the past few months, during which we learned that due to the pandemic and the uncertain environment for holding events, finalizing Q1 plans is proving to be a challenge for many members of the optical community”, said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council. “With this in mind, as well as the health and safety of the community, we have made the decision now to host the event in late May to give our members and exhibitors at Vision Expo the time they need to make their plans". “2021 marks the 35th Anniversary of Vision Expo East and we are very excited to bring the community together to celebrate this milestone”, said Fran Pennella, Vice President of Vision Expo at Reed Exhibitions. “Over the next few months, we will be working closely with The Vision Council on finalizing the Show’s programming and neighbourhoods. While 2021 may look different than years past, we are energized by the resilience the industry has demonstrated in the face of COVID-19. Our community is only as strong as its friendships, associations, and business relationships, which is why we are working diligently to host a Vision Expo event where new relationships are forged and friends can meet face to face again".