Tommy Hilfiger, which is owned by PVH Corp, celebrated its Polo Pique 2023 eyewear campaign on 29th March at Palais de Tokyo in Paris. A brand that is committed to interacting with innovators across cultural fields, Tommy Hilfiger invited athletes and performers to the center for contemporary art including the soccer player Sergio Ramos, DJ group Bon Entendeur, 6KNOWS, and Ugo Ciulla’s Dancing Crew and professional skateboarders Samuel Partaix, Robin Bolian, Lofti Lamaali. The new campaign features Sergio Ramos, snowboard Halfpipe World Champion Scotty James and adventurer Nick Pescetto. The collection, which is designed and manufactured by Safilo Group SpA highlights the brand’s signature red, white and blue flag. “Shooting the campaign was great,” said Sergio Ramos. “The team, the set, the outfits and of course being the first to try out the new Tommy Hilfiger eyewear. Some music, city atmosphere and fun. It’s always a great experience…”.