The Vision Council has announced a “reimagining of its signature event, Vision Expo”. Together with co-owner of the Show Reed Exhibitions, the Council aims to mark the start of a new era for Vision Expo with a laser-like focus on discovery, connection
The project includes the launch of refreshed branding, including redesigned logos and show tagline (“The Future, Clearly”). Changes will first be seen at Vision Expo East 2020—which takes place at the Javits Center in New York City from 26–29th March 2020.
Shaped by feedback from both exhibitors and attendees, the new concept is anchored in the form of curated ‘neighborhoods’, designed to optimize the connection between sellers and buyers, as well as exhibit spaces with enhanced design creativity and interactive appeal.
“We are excited to invest in the growth and evolution of Vision Expo, and the industry at large,” said Ashley Mills, CEO of The Vision Council.
“The show has always served as a discovery zone for innovative products and services, new technology and fashion trends, while simultaneously encouraging and challenging the industry. 2020 provides unique significance in leading us into a vibrant future and we know the reimagination of Vision Expo will present the optical industry with the perfect platform to make that happen.”