The Vision Council announces Reimagination of VISION EXPO

November 26, 2019

Curated ‘Neighbourhoods’ planned for Vision Expo East, NYC

The Vision Council has announced a “reimagining of its signature event, Vision Expo”. Together with co-owner of the Show Reed Exhibitions, the Council aims to mark the start of a new era for Vision Expo with a laser-like focus on discoveryconnection 
and experience.
The project includes the launch of refreshed branding, including redesigned logos and show tagline (“The Future, Clearly”). Changes will first be seen at Vision Expo East 2020—which takes place at the Javits Center in New York City from 26–29th March 2020.
Shaped by feedback from both exhibitors and attendees, the new concept is anchored in the form of curated ‘neighborhoods’, designed to optimize the connection between sellers and buyers, as well as exhibit spaces with enhanced design creativity and interactive appeal.
“We are excited to invest in the growth and evolution of Vision Expo, and the industry at large,” said Ashley Mills, CEO of The Vision Council.
“The show has always served as a discovery zone for innovative products and services, new technology and fashion trends, while simultaneously encouraging and challenging the industry. 2020 provides unique significance in leading us into a vibrant future and we know the reimagination of Vision Expo will present the optical industry with the perfect platform to make that happen.”

Vision Expo East 2020 will welcome the first-phase debut of three new distinct neighbourhoods:

THE RIVER – Design-driven artisanal products creating a show-within-a-show pavilion for select industry leaders. Exhibitors in The River include Thierry Lasry, Maybach, FACE A FACE/Kilsgaard, l.a. Eyeworks, Piero Massaro/Italiana Design, Pugnale, Linda Farrow, Rigards, Anna-Karin Karlsson, Gold & Wood, Kio Yamato, Kuboram, Jacques Marie Mage, Garrett Leight/Mr. Leight, Eyevan, La LOOP, Matsuda, BAARS, Christian Roth, Robert Marc and DITA. (located in the River Pavilion on Level 4)

THE UNION – The ultimate shopping experience of boutique and premium independent brands including exclusive, hip and fashion-forward lifestyle brands. Exhibitors for The Union include Lafont, OGI, Jonathan Cate, and Etnia Barcelona. (Level 3)

THE SPRINGS – Incubator zone for emerging talent in eyewear design. Exhibitors in The Springs include Jean Philippe Joly, Komorebi Eyewear, Mondelliani, Nina Mur, Turchin Eyerings, Dzmitry Samal and Stellis Eyeworks. (Level 3)
Additional neighborhoods are planned to debut at Vision Expo East in 2021 including new identities for three other essential aspects of the Show.

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