This ‘futuristic space’ remains the central hub at the heart of the trade fair, with themed lectures on the optical market, innovative business corners that anticipate technological changes, and a discussion space where visitors can learn about what is going to transform the optical and eyewear industry, products and distribution services.
For this edition, the concept of anticipation takes on a whole new meaning with a world première of the Silmo HACKATHON!
For 24 hours, five international multidisciplinary teams of five people are invited to imagine tomorrow’s retail world. Open to professionals of vision, distribution, merchandising, design, social sciences, marketing and production – from the optical industry or elsewhere – this collaborative event should provide stimulating answers to the changes underway.
The SILMO NEXT space also features “"La Sélection", an exclusive panorama of the exhibitors’ trend-oriented products, presented and showcased with the digital magazine TRENDS by SILMO.