In a statement in August, SILMO organisers confirmed that with the unstable health situation and cancellation of the usual SILMO event in October, the fair is to provide alternatives to a major gathering “fraught with cross-border difficulties”. After announcing that its 2020 edition could not be held at Paris Nord Villepinte, SILMO Paris. Activated what it describes as “its plan B to address the expectation of the optical and eyewear industry and the anticipation of exhibitors and visitors hoping to reunite”. The “road show” version of SILMO Paris will be held in different formats adapted to the market. Showrooms will open in convenient locations in France and further afield with bookings already made for:
* Paris, October 3rd and 4th;
* Bordeaux, October 12th;
* Rennes, October 19th;
* Lyon, October 26th;
* Copenhagen, October 4th;
* Brussels: date to be confirmed.
“This unprecedented local programme addresses essential business needs without overlooking the characteristics distinctive to SILMO: conviviality, effectiveness, performance, content, discussion, and so on…”.
According to the fair organisers, all the basic elements will come together for the success of an unusual edition which will reinvent the popular annual concept while remaining focused on one constructive objective: to remain focused on the future.