SILMO 2016: 
The International Optic Experience

Events
June 25, 2016

After a 2015 event characterised by an extremely positive business climate and a rise in visitor numbers, according to the organisers, the “optics industry’s largest flagship store” - SILMO - announces that continuity will be the theme of the show in September 2016.
Organised even more effectively around four complementary categories - fashion, health, innovation and training, the key will be to ensure synergy with optics and eyewear industry requirements, explain the show organisers. 

The various exhibition areas represent the entire industry (optical frames, sunglasses, lenses, contact lenses, low vision, equipment, optical instruments, store layout etc.). They bring together 900 exhibitors from across the globe along with 1,350 designer brands divided into twelve clearly identified segments, enhanced by an updated setting. 
 

The goal is to combine business and creativity, constantly seeking to provide meaningful services for the professionals, visitors and exhibitors attending

Highlights of the 2016 exhibition
 



Trends Pop-Up Store
Secret Store or Commerce 3.0
Silmo TV
Trends Mag by Silmo
Low Vision stand
Ab Fab Lab stand dedicated to new technologies
Silmo Academy on the theme of “READING”
Silmo D’Or Awards

New this year… Premiere Classe x SILMO

From 2nd-5th September 2016 at the Porte de Versailles Exhibition Centre, PREMIERE CLASSE will host an eyewear designer village under the "SILMO PARIS" banner.
A 300 m2 exhibition area will host around 30 labels showcased in an original setting while a trends forum will seek to inspire fashion accessories retailers, helping them to display their eyewear ranges in the most effective way possible.
From 23 to 26 September 2016 at the Paris-Nord Villepinte Exhibition Centre, SILMO will host a stand dedicated to fashion accessories under the "PREMIERE CLASSE" label via a pop-up boutique bringing together a targeted selection of eyewear accessories. To stimulate and highlight creativity in this segment, a new category sponsored by PREMIERE CLASSE will be created within the Silmo d’Or awards, with the winning company offered a free stand at the next edition of PREMIERE CLASSE.

23rd to 26th September 2016 / www.silmoparis.com

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