Optikmässan takes place in Stockholm in August 2019. Every year, this optical fair for the Nordic countries welcomes more than 80 exhibitors with multiple eyewear collections, innovations and lens and technology products. As the major commercial event in the Nordic region, the show welcomes over 1000 optical professionals representing all the optical chains of the region and over 400 independent stores.
This year the fair will present a unique project that will take a look at store concepts for the future. This new addition will have its own exhibition space where visitors will be able to pre-book a guided tour.
“We are launching a new project at the fair this year. The project is called ‘Future Storebox’ and is led by the Visual Merchandise Agency KOM and partners.”
Bo Magnusson, Optikmässan
Connected to the creative selling environment, one of the key areas for the subject of several seminars and discussions at the fair this year is the role of the ‘Optical Assistant’ and those who take care of sales and client relations while the optician works behind the scenes.
The fair takes place from 23-24th August 2019 at Kistamassan, Stockholm, Sweden. Registration is now open on the main fair website.