OPTI 2022: reconfirmed “to bring the industry together”

August 27, 2021

With the aim of “giving new impulses and bringing the industry together live” the next opti, in mid-January 2022, will go ahead in Munich with its regular four-hall concept and familiar opti atmosphere. "We can already assume that we shall be presenting four full halls and plenty of innovations and enthusiasm,” says Bettina Reiter, head of opti. “A clearly defined and structured design of the trade fair has proved itself over the years, and we can really tell that people want to meet up again and do business together. opti 2022 will be the customary turbo booster for the industry and, despite the time restrictions, will live up to its mission and claim as a meeting place for innovation and a hotspot for trends.” Since 1 August this year, industries have once again been able to meet for live events at the site of leading international trade fairs in Munich. This further increases anticipation for opti 2022, slated for 14-16th January. According to the organisers, Munich as a trade fair location offers security and normality so that everyone can devote themselves fully to their reasons for coming to the event: business and expert knowledge. To this end, the opti team will be presenting the digital formats of knowledge transfer that will complement opti's offer before, during and after the trade fair days. "Everyone can look forward to these digital agenda items," says Reiter. "In addition, registrations and orders for exhibitors can now easily be submitted online via our exhibitor portal. Routine has never been part of the opti experience. That's why opti 2022 is going to be different from every single trade fair that preceded it." For start-ups in the frames sector, the opti BOX AWARD will be presented at opti for the first time in 2022. Design, sustainability, functionality, technology and marketing are the key criteria. A jury of experts will select the best start-up from the fifteen opti BOXES in the trendy YES independent design area. The winner can then look forward to effective and financially strong support. opti will provide a voucher for 1,000 euros on the hire of the 2022 opti BOX stand, and the same remuneration for participation in the opti BOXES 2023.


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