OPTI organisers confirmed at a press conference in May 2020 that the fair will go ahead in Stuttgart 8-10th January 2021. The 2021 event, which is usually held in Munich will mark opti's first year in Stuttgart. Moving forward the show will alternate locations every year, occurring in Munich on even numbered years and Stuttgart on odd numbered ones. opti anticipates that this move will make the show accessible to more markets; in the current circumstances the organisers were confident that visitors to the fair would be stable, given that most travel locally from local European markets including Austria and Switzerland.
“In an uncertain global environment, a strong domestic market means a competitive advantage for a trade fair –and creates at the same time confidence for the industry. Of the total of 96% opti trade visitors, 80% are from either Germany, Austria, or Switzerland. As a result, stable visitor numbers can be expected even in view of the current challenges…”
OPTI organisers acknowledged that they face new conditions due to the crisis and the upcoming move to Stuttgart in 2021. But they confirmed that the essence of opti, the quality and the added value for exhibitors and visitors, will remain the same.
“The structure and reliability on the one hand, and the special atmosphere and offers on the other, make opti a “meeting place among friends” for the industry, both nationally and internationally, even if this is likely to look a little different to ensure a safe stage for good business in 2021 as a result of COVID-19.”