For the first time, the OPTI trade show will be held in all six C halls (C1 – C6) at Fairground Munich from January 25 – 27, 2019. The additional space opens up new opportunities for exhibitors to present their products as well as for opti to expand its range.
The configuration of the halls and the new path in the trade show will be important for guests – in January 2019, the new Entrance North-East will be open up in addition to the already-familiar Entrance North and North-West. From there, visitors can immediately enter halls C6 and C5, where the theme areas lenses, contact lenses, diagnostics, refraction, raw materials suppliers, machines, IT, and procurement syndicates will be located in 2019.
The frames area, located as usual in halls C1, C2, and C3, can be reached via Entrance North-West. Car parking is available near Entrance North-East as well as Entrance North-West. Visitors traveling with the underground can get off at the stations “Messestadt West” and – now – “Messestadt Ost” to reach Entrance North-West and Entrance North-East, respectively. In the middle, between hall C3 and hall C4, Entrance North is welcoming visitors.
The complementary airport shuttle busses stop here. Additional shuttle busses connect all three opti entrances and both metro stations to one another.
Knowledge transfer and the first opti scholarship recipient
The knowledge transfer area will be further expanded in 2019, in part by the opti forum in hall C4. On all three days, it will offer discussion panels and presentations from international optical experts. The majority of the speakers and presentations, which will all be presented with simultaneous translation into German or English, have already been decided. Visitors can expect to gain a host of useful knowledge, for example about the potential of digitalisation, additional opportunities with contact lenses,
up-selling and cross-selling, as well as search engine optimization for opticians, optometrists, and ophthalmologists. On Sunday,
Andrea-Maria Schmied, graduate of the optometry and audiology training centre Optometrie & Hörakustik Initiative in Vienna, will be the first opti scholarship recipient to participate in the opti forum. She is presenting her master project theseis “Low Vision. Visual impairment and electronic and ergonomic aids”.
Similar to the FUTURE SHOP at opti 2018, which gave visitors an insight into the technical side of the optical specialty shops of the future, 2019 will also feature something special.
“We are planning a showroom in hall C4 on the topic of the customer journey”, says opti Project Manager Bettina Reiter. Hall C4 will also be the centre for stationary optical businesses, including shop fittings and design; workshop outfitting and setup; care, cleaning, and merchandising products; as well as cabinets and displays.