The goal for the 2020 edition, to be held at Rho Fiera Milano on 29th February to 2nd March, is to deliver an unforgettable event with countless innovations and a few surprises. The organisers said in a statement in Munich this weekend that work is under way to finalize a packed calendar of events that will engage the entire industry and that will make the 50th edition unforgettable.
Among the innovations at the 50th anniversary edition of MIDO is a commitment to reduce the environmental impact of the exhibition by promoting Plastic Free policies and the responsible use of water, paper, food and energy. Also during MIDO, a Stand up for green award will be presented to the most sustainable stand.
In addition, the exhibit space will be extensive, encompassing 7 pavilions, divided into the Fashion District, Lenses, Design Lab, More!, Lab Academy, FAiR East and Tech areas have been confirmed.
MIDO’s spirit is quintessentially international but with an all-Italian focus on design and style. “It is the ‘group photo’ of all those who make up the vast universe of eyewear, from the big international players, manufacturers and buyers, to designers and small business entrepreneurs, opticians and ophthalmologists, by way of the entire global eyewear supply chain. The wonder awaits, you won’t want to miss it”.