MIDO organisers report “beginning of a new era”

February 13, 2023

According to the organisers, MIDO 2023 marked the beginning of a new era for the eyewear show. Attendance peaked at 35,000 industry professionals; 80% of them from Europe and 20% from the rest of the world. The number represented a 60% increase over 2022 visitor numbers. Also on the rise, Italian visitors made up 53% of the total. Of more than 1,000 exhibitors representing the entire supply chain - from machinery to lenses, along with frame manufacturers, and from the industry’s top name brands to young independent designers - 72% were international and 28% from Italy. Among the overseas exhibitors, 51% were from Europe, 42% from Asia and 7% from the rest of the world. The data, both for visitors and participation by industry professionals, once again confirms the global reach of the show, they stated. “We have an exciting responsibility that comes with being the gold standard global eyewear event and that is, to bring together supply and demand for professionals who participate in MIDO”, stated MIDO President Giovanni Vitaloni. “This year we attracted many first-time presences among exhibitors and visitors who expressed their positive surprise at walking through the doors of our show. The ‘wonder’, that is part of the show’s DNA, is precisely this – to delight those who participate to such an extent that they cannot help but be here every year”, he concluded. For visitors, there were many innovations and events to see and visit, with focus on opticians – from the “How to?” cycle of OTTICLUB meetings – to the presentation of specialized books in the “Book@MIDO” program, as well as the all-important look at sustainability, with accolades and dedicated areas. But there were also occasions for glamour, with appearances by VIPs and personalities from the world of entertainment with exhibitions and awards in the popular MIDO squares. The next edition of MIDO is confirmed for 3-5th February, 2024 at Fiera Milano Rho.


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