MIDO looks ahead to 2022

October 08, 2021

Registration for the next live MIDO show has opened this month at the MIDO website www.mido.com. The international event is set to take place on 12th to 14th February 2022. The global B2B eyewear show which takes place in Milan will return with in-person participation at the Fiera Milano Rho exhibition centre. New trends, materials, sustainable trends, innovation and the future will be the foremost topics of interest. According to the fair organisers, MIDO is not just a special platform and international hub for design, fashion, culture and business, it is also a primary resource that narrates an entire industry, a strategic segment for the Italian economy, a place to reflect upon and reconsider eyewear in all its aspects and meanings, a showcase certain to dazzle the end-user audience. The event promises encounters with distinguished guests, awards, honours and previews in the pursuit of the overall theme of “craving a new beginning”. The live show will be complemented by a MIDO 2022 I DIGITAL EDITION, via the digital platform launched in June 2021 that helps boost a connection between the physical and digital worlds. “We crave a restart and we want to do it looking each other in the eyes,” states President Giovanni Vitaloni. “We want to rebuild, innovate, demonstrate what we are made of – to forge new relationships, strengthen existing ones and get back to making our businesses prosper. First half data on industry performance raised our hopes for the future but we are even more impressed by the robust participation in industry trade shows that are finally popping up in various markets, like DaTE, where the spirit of recovery was in the air,” he concluded.


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