The 50th ANNIVERSARY Edition of the MIDO fair has been postponed until July in response to the coronavirus outbreak in Northern Italy. The new dates were announced today.
The statement from the organisers of MIDO reads as follows: “After the decision to postpone MIDO, the wisdom of which we are ever more convinced of after seeing how the emergency has escalated in the past few days and the relative precautions adopted by the Italian government - comments the President Giovanni Vitaloni - we have worked nonstop in the last 72 hours to be able to define the new dates, carefully chosen to meet the needs of the sector. Thanks to the tireless work of the whole staff and to the collaboration with Fiera Milano, we are already able to announce the new dates. In addition to the support of the most important companies, in these hours we have met with our exhibitors, buyers, and stakeholders, because MIDO is the reference point for the sector, and, above all in this delicate moment, it is the reflection of Italian and international eyewear, a unique resource recognized worldwide as an important economic segment for our country."
The Organisers added that all the planned events linked to MIDO, including the press conference (scheduled originally on February 28th) will be scheduled according to a new timetable which will be announced in the next weeks.