The first digital edition of MIDO took place from 5-7th June, following cancellation of a live event in 2021. The show was inaugurated by the Mayor of Milan, Giuseppe Sala and by the President of ITA (Italian Trade Agency) Carlo Ferro – and focused on shining the spotlight on international eyewear players who are proactively marketing the latest trends, in anticipation of the February 2022 in-person edition. “Here we are. So near and yet so far apart, but wonderfully fluid and flexible, to overcome the crises with every means possible, extracting the best out of complex situations, maintaining constant an ability that could not be more human: vision”, with these words that speak of resilience and economic recovery, the President of MIDO and ANFAO, Giovanni Vitaloni, officially opened the show. “If it is true that darkness is fearsome,” added Vitaloni, “it is also true that our eyes naturally and marvelously adapt to changing light conditions. We were born to see beauty, even where it seems to be absent. And, in the simple act of seeing â€’ that connects us to the next moment, to that new recovery we are building day after day â€’ there is incomparable beauty.” This common thread ran throughout the opening ceremony and the special narration by the photographer Albert Watson. “The beauty of the world is never-ending,” said the American photographer, explaining that knowing how to see the wonder is an art that must be shared and is a message so strong “it will save the world”. The storytelling voice of Watson spoke of the wonders in life, in fashion and in other situations, and of the new challenges facing the world and entrepreneurs - in a post-pandemic context. Participants of the presentation included Fabrizio Curci, Chief Executive Officer & General Manager of Marcolin, Barbara De Rigo, Chief Marketing Officer of De Rigo, Satoshi Otsuki, President and Chief Operating Officer Europe of Charmant, Mik Somers, Co-owner of Theo, Nicola Zotta, President/CEO of Marchon Eyewear Inc. In total, over 5700 users registered for the Mido Digital edition.
The next live event will take place in Milan on 12 to 14th February 2022.