The calendar of events for the next edition of MIDO, the international eyewear show set to take place February 4th to 6th at Fiera Milano Rho, will soon be available. Many opportunities for debate, reflection, exchange of ideas and interaction are in the works for opticians from around the world who will visit the show in pursuit of the latest innovations and trends in eyewear. At MIDO opticians can find the entire eyewear supply chain represented – from manufacturers of lenses and machinery to the leading international producers of optical and sun frames, alongside small independent designers. OttiClub is the space where training and conferences with industry professionals are held, while the famous MIDO squares will be enlivened with meetings, conversations, enjoyment and entertainment.
Visitors who would like to attend the show can register by completing the form on the website. Italian opticians can, again this year, take advantage of complimentary train service from Rome, Bologna, Florence and Venice. All of the details will soon be available in the ‘participate’ section on the MIDO website. Even though the calendar of conferences, events and meetings during the show is still being finalized, the exhibit areas and pavilions for the next MIDO have been confirmed. Six pavilions at Fiera Milano Rho will host MIDO 2023, one more than at the previous edition. The trade fair also returns to its ‘traditional’ location with stands in pavilions 1 and 3, 2 and 4, 6 and 10. Also confirmed are the exhibit areas – Fashion District, Design Tech, Design Lab, Lenses, FAiR East, Tech, Lab Academy and Start Up. The latter, introduced last year, will host emerging players at an eco-sustainable stand made with recycled and recyclable materials, in keeping with the show’s environmental accountability program begun in 2019. Also dedicated to the newest brands is a space promoted by ITA (Italian Trade Agency for the international promotion and internationalization of Italian businesses) and by MIDO, that will showcase the work of start-ups selected by ITA. Exhibitors from around the globe, arriving from Europe (France, Germany, Spain, etc.) as well as from the UK and USA, have already reserved their space at MIDO. The organisers say that an excellent response has been received also from Asian businesses that are returning this year to the area dedicated to their products. “We are extremely pleased with the participation by Asian countries, especially China, Hong Kong, Taiwan, Japan, South Korea, India, Malaysia and Thailand, that, despite the still-high Covid restrictions, will exhibit at the forthcoming edition of the show, remarked Giovanni Vitaloni, President of MIDO. Last May, as we closed the doors of MIDO 2022, we were determined to bring back the Asian exhibitors and, in spite of the difficult international situation, we are achieving our objective, another sign of the international appeal of the Milanese eyewear show.” MIDO also means active participation by the visiting public. Nominations are open for the BeStore award, decided by an international jury of experts and presented to optical centers that offer the best shopping experience, in the ‘Design’ category, and the most outstanding customer service, in the ‘Innovation’ category. To nominate your stand, complete the form available at the following link: https://www.mido.com/en/bestore-award no later than January 9, 2023. Now in its 2nd edition, the Stand Up for Green award will also be presented at MIDO 2023, in recognition of the most sustainable stand, in terms of focus on environmental impact and use of materials. To nominate your stand, please complete the form on the website by January 15, 2023: https://www.mido.com/en/stand-up-for-green. Award winners will be announced during MIDO 2023. MIDO will take place at Fiera Milano on Saturday 4th and Sunday 5th February from 9 am to 7 pm, and Monday, February 6th from 9 am to 6 pm.