MIDO 2022
An international appointment

May 09, 2022

The 50th edition of MIDO closed in a climate described as " enthusiastic and optimistic". The fair organisers have confirmed dates of 4 to 6th February 2023, for MIDO at Fiera Milano Rho in 2023. According to MIDO's board, there were many innovations and experiences offered to a public "eager to experience live emotions and to meet, in an engaging event, which brought fashion back to the fore and relaunched the business of the sector. From the original track by Ennio Morricone "Infinite Visions", played in a world premiere at the opening event, to the performance of Dargen D'Amico, and the celebration of the protagonists of the event and the sector with the BeStore and Stand Up For Green awards, the event went ahead as hoped with more than 660 exhibiting companies from 45 countries, distributed in 5 pavilions and 8 exhibition areas. The participation of online users who connected to the B2B platform was also a feature this year, designed for those unable to participate in the live event, and users connected to MIDO's social profiles, who animated the event pages with over 10,000 posts and stories, which exceeded 1 million impressions. MIDO broadcasted live on MIDO TV, with 77 live video broadcasts on the Youtube channel, recording a total of 350,000 reproductions. The event continues to be active on the online platform and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin (@MIDO).


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