“After two years of pandemic and in light of the unsettling geopolitical situation, operators have an urgent need to gather, in order to share information and exchange ideas to glean the energy needed to cope with the coming challenges– stated Giovanni Vitaloni, President of MIDO. The entire eyewear supply chain, from large brands to the smaller companies focused on innovation and experimentation, will be on display in the 5 MIDO pavilions at Rho Fiera and in 7 different exhibition areas.
The digital platform, created for the 2021 edition, will be open to the entire MIDO community and on 29th March a special preview webinar will explore what the key colours for eyewear in S/S 23 will be. The special event will be repeated during MIDO on 30th April at 5.30 pm in the Otticlub area, Pavilion 15 where all presentation and events will be taking place. MIDO will also be the place to take stock of industry trends. “The Italian eyewear industry demonstrated its responsiveness to the pandemic – remarked President Vitaloni. 2021 closed in the black and on 30th April, opening day of MIDO, data for 2021 and the forecasts for 2022 will be presented.” Applications to compete for the BeStore and Stand Up For Green awards can be submitted until 31st March 2022. The former recognizes optical retailers that offer an outstanding shopping experience whereas the latter acknowledges the stands that exercised outstanding environmental awareness (https://www.mido.com/en/bestore- award). The utmost care will be taken to comply with anti-contagion safety protocols. With the “Covid decree-law” MIDO 2022 will be open to international travellers; foreign visitors will have free access with a negative rapid swab or molecular antigen test, even if vaccinated with vaccines that are not authorized or not recognized in Italy.

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