They were also able to witness for themselves the Maui Jim retailers and kiosk vendors across the island, visit the company HQ and experience the beauty of the island and its infectious “aloha spirit” which continues to be a driving force for the success of the global sunglasses business.
The literal meaning of aloha is “the presence of breath” or “the breath of life.” It comes from “Alo,” meaning presence, front and face, and “ha,” meaning breath. Aloha is a way of living and treating each other with love and respect.
Akahai, kindness to be expressed with tenderness;
Lokahi, unity, to be expressed with harmony;
Oluolu, agreeable, to be expressed with pleasantness; Haahaa, humility, to be expressed with modesty;
Ahonui, patience, to be expressed with perseverance.