PHILIPP PLEIN – with eyewear partner De Rigo Group – has launched a new luxury and lifestyle concept, the first phygital eyewear style: the Crypto King$ Limited Edition. The eyewear collection, featuring the exclusive phygital style, was presented as a world exclusive at SILMO, and at a special event at the boutique situated in Avenue George V in Paris, attended by Plein, who had flown in especially from Milan. Always avant-garde and always ready to break boundaries and experiment, PHILIPP PLEIN was the first luxury brand to adopt cryptocurrencies as a payment method and to open a Crypto Concept Store in London. Re-affirming itself as a pioneer, the brand brings physicality into the digital world and gives physical presence to virtual things.
The AW22 eyewear collection by PHILIPP PLEIN reflects the identity of the brand, transferring the various distinctive features onto its eyewear. A striking collection with a bold style and strong spirit inspired by Rock ‘N’ Roll. Designed for confident men and women who want the very best and are not afraid to express their personalities, the styles are characterised by meticulous attention to detail, exclusive materials and a flamboyant, oversized design. The icons of the PLEIN world - skulls, studs, crystals and the hexagonal ‘PP’ logo - become audacious and precious details, which, when re-imagined in different ways, come to personalise the frames. Black, grey and white are the core colours of the collection, expertly blended in exclusive acetates so as to re-produce the marble featured throughout the PHILIPP PLEIN boutiques. With pops of bright orange and gold, everything is amplified to stand out and never go unnoticed.